Positioning
Central idea, professional role, audiences, differentiators, and boundaries of visibility.
Yulia Gordeeva · producer for executives and experts
Personal brand producing for executives and experts
I turn your experience, products, and public platforms into a system that strengthens professional reputation and opens new business opportunities.
Position · Platforms · Opportunities
Russia · international platforms · work in Russian and English
The experience is already there. The public system is not working yet.
- The profile and website do not explain professional value as a whole.
- Content appears irregularly and depends on inspiration or a contractor.
- Several products and roles compete with each other.
- The executive is ready for visibility, but does not want to become a blogger.
- The position needs to be strengthened beyond the current role or company.
- There is a goal to move into boards, consulting, teaching, speaking, or media.
- An expert project needs to be adapted and presented on an international platform.
A personal brand system you can launch
Product architecture
Clear routes from first contact to a conversation about a specific service or project.
Platform system
The role of the website, LinkedIn, Telegram, business media, speaking, and professional communities.
Content system
Themes, formats, voice, the logic of moving toward a product, and a first-month plan.
Visual direction
Palette, composition, work with photography, and templates for core materials.
Personal content radar
An MVP assistant that helps spot market signals and turn them into questions for authored content.
Who this work is for
- Corporate executives and top managers
- Independent and corporate directors
- Strong corporate experts
- Consultants and business-school faculty
- Authors of educational and expert projects
- Leaders preparing the next professional track
How the work unfolds
Diagnosis
We review platforms, products, publications, visual materials, the client journey, and the business task.
Concept
We lock positioning, audiences, product routes, themes, voice, and boundaries of visibility.
Launch system
We assemble a 30-day plan, content architecture, visual direction, samples, and production tools.
Handover and launch
We transfer the materials, set up the workflow, and run a final session with the client or their team.
Ways of working
Pricing is agreed after we review the brief. Below is what each project includes.
Concept
Entry point: a clear position and a launch plan.
- Current-state audit
- Positioning
- Audiences
- Product architecture
- Platforms
- Brand voice
- 30-day launch plan
Core format
Launch system
Everything in Concept, plus a system ready to run.
- Content system
- First-month calendar
- Visual direction
- Library of production prompts
- Samples of key materials
- MVP personal content radar
- System handover
Retainer
Support after launch, once the system is in place.
- Editorial sessions
- Material review
- Cross-posting
- Analytics
- System adjustment after launch
International producing of expert projects
I help adapt a professional position and project for a chosen market, prepare English-language materials, find relevant platforms and partners, and move into substantive conversations.
Who it is for
- An executive entering international professional platforms
- An expert looking for overseas partners for a program or research
- A project author preparing a talk, pitch, or proposal in English
- A team that needs to adapt a product to another cultural and business context
What is included
- Review of the goal and chosen market
- Adaptation of positioning
- English-language profile, presentation, or proposal
- Selection of relevant platforms and partners
- Preparation for negotiations
- Support for presenting the project
Why work with me
Behind the professional system is years of work with business education, corporate programs, executives, and international partners. That experience helps respect the limits of corporate reputation — and not turn a leader into a general-interest blogger.
- Years of work with business-education and executive-development programs
- Collaboration with Russian business schools and corporate universities: Plekhanov University, RANEPA, RUDN Institute of Professional Development, Financial University
- International programs and teaching across cultural contexts; partners in the UAE, Japan, China, France, Spain, and the Netherlands
- Experience with strategy sessions and complex corporate projects
- Understanding how an executive’s reputation works inside and outside the company
- Training in creative producing: Lomonosov Moscow State University; Nikolai Kartozia School of Producing (2025/2026)
years teaching on MBA and master’s programs
years managing business-education and corporate learning programs
executive image packages — CV, portfolio, personal brand
work with executives in Russian and English
Other RADAR projects
RADAR Bureau
Corporate research, strategy sessions, and expert teams for owners and top management.
bureau.radarexec.ruRADAR KIDS
Products for children and families, Office Day, and corporate family outings.
RADAR Experience
Extreme activities for corporate teams. In a premium format — with a management debrief or Bureau strategy session.
Frequently asked questions
Do I need to post regularly on every social network?
No. We first choose platforms that match your goal and capacity. The system can rest on one or two core platforms rather than being everywhere.
Will you write posts instead of me?
It depends on the format. In Concept and Launch system I build architecture, voice, and samples. Writing “instead of you” is possible within a retainer — volume and editorial role are fixed in the agreement.
How is producing different from SMM and PR?
The focus is the executive’s position, product routes, and business opportunities — not only posting frequency or media noise. Platforms and content serve the professional task.
Can you work with my internal team?
Yes. The system is handed over so you, an assistant, or a marketing team can run it. Retainer support can be built around your editorial process.
What is a personal content radar?
An MVP assistant that helps notice market signals and turn them into questions for authored content. Internal algorithms and prompts are not published.
What materials are needed to start?
Current profiles and website, sample publications, a description of products and services, photographs if available, and a clear statement of the personal-brand business task.
Can I start with Concept only?
Yes. Concept is a standalone start. Launch system and retainer can be added later.
How does international producing work?
It is a separate route inside the same practice: adapting position and materials for a chosen market, English-language documents, platform selection, and preparation for negotiations. Specific conferences and partners are not promised in advance.
Let’s start with the task your personal brand should solve
Tell me where you are now and which professional opportunities you want to reach. We will review the brief and suggest a fitting format.